Ted&Muffy's Official Launch Shoot
A peek behind the scenes…
22nd July 2015
This year saw the official launch of Ted&Muffy, and it’s been an incredible journey. So much love, hard work (and more love) has gone into every stage, from our very first brainstorm to kitting out our beautiful new boutiques in all their gleaming finery.
Awaiting the chimes: The “stroke of midnight” approaches at Holkham Hall
One of the most exciting projects of the year was our shoot at Holkham Hall, Norfolk, back in April. We spent a week working with an amazing team of photographers, designers and other clever folk to create Ted&Muffy’s official launch campaign, showcasing our autumn/winter collection – and the results are magical.
Our 'fierce' Red Riding Hood Wolves!
We took inspiration from four traditional fairytales – Cinderella, The Snow Queen, Red Riding Hood and Rapunzel, and gave them a dark, sultry twist to create our gorgeous campaign shots. Damsels pining away in a castle, begone! Our heroines ooze confidence and control. Here’s a sneak peek at some of our favourite moments from the shoot…
Makeover: The model is transformed into our dazzling heroine
Breaking the ice: We see the softer side of our Snow Queen